FAQ

MAD is a full-service 𝕏 creator marketing agency. We optimize and run creator marketing campaigns, collaborations, and sponsorships on 𝕏 (formerly Twitter) from start to finish.

We focus on three core areas:

• Maximizing relevancy
• Cost efficiency
• Conversion

MAD might not be the right fit if:

• Your audience is not on 𝕏 - We focus exclusively on 𝕏 (formerly Twitter). We don't run campaigns on other social media networks.
• You want pure reach without connection - If you just need impressions without caring about authentic engagement, you're better off running 𝕏 Ads.
• You don't care about authenticity or brand safety - If fake engagement, shillers, slop, or brand safety aren't concerns, you might consider other services like InfoFi platforms or bot-account services.

To get started, we'll help you establish:

• Budget size
• Target goal (brand awareness, positioning/narrative shift, conversion, etc.)
• Target audience
• Key message(s)
• Key date(s)
• One-off strategy vs ongoing strategy

We'll work with you through a discovery call to map out the strategy together.

Many of the best creators are already signed up to the MAD app at getmad.app. Creators who aren't yet signed up are invited when a campaign is available that fits their profile.

MAD has proprietary STOA tools that combine data from different sources to select the best creators for your campaign.

We filter out:

• Slop posters (AI generated, InfoFi, shill, etc.)
• Scam shillers (accounts who promoted scam tokens before)
• Bot accounts (paid followers, paid engagement)

We analyze:

• Demographics and audience segments
• Engagement metrics and themes
• Sentiment and account scores
• Virality ratios

Each content request is composed of:

• Suggestive banner (content example)
• Title & Description
• Rules and guidelines
• Base cash offer
• Referral codes (optional)

Creators know exactly what's expected and receive clear guidelines for the content they'll create.

Creators receive an offer based on their account performance and the complexity of the request. They can confirm, reject, or counter the original offer.

If a creator counters too high, we may do price adjustment depending on the account metrics. At the negotiation stage, creators begin to lock their participation in the campaign and we begin to allocate the budget.

Payment is only fully unlocked after content verification.

We have a two-step verification process:

1. Pre-Check (Optional but Recommended)

On post day, creators can send content for pre-check. MAD guides them with attention to typos, feedback on photos, edits, and more until the content fits the guidelines.

2. Verification (Required)

Creators must submit the link to their posted tweet for verification. MAD verifies it was posted correctly according to guidelines. Once verified, payment is unlocked to their balance and they can request withdrawal.

If content is submitted wrong:

• It's declined with feedback
• Creator can delete and try again
• If a creator fails to post, payment never goes through
• Another creator might be allocated, or leftover is refunded/reallocated

A full campaign report is created after 3 days. The report is fully personalized and includes:

Core Metrics:

• Number of creators
• Total engagement and impressions
• Engagement rate
• Total likes, comments, and retweets

Qualitative Analysis:

• Comment highlights
• Content showcases
• Sentiment and themes report on audience responses

Strategic Insights:

• Highlight observations and relevant learnings
• Suggestions on next steps to keep momentum
• Recommendations for keeping storytelling interesting and engaging

MAD can identify, filter, recruit, coordinate, track, and compensate 𝕏 creators at scale, with extreme focus and volume that create unmatched results.

Working directly with creators requires you to:

• Manually research and vet each creator
• Negotiate individually with each one
• Track all communications and deadlines
• Verify content quality and compliance
• Handle all payments and coordination
• Compile and analyze results yourself

For creators, there's an added benefit:

Participating in MAD campaigns unlocks more paid campaigns for them with other companies. Creators build a score on MAD that—beyond their account performance—can impact the amount of requests they get (e.g., how good their content is, how responsive they are, etc.).

If you'd rather run your creator marketing yourself, we're making our tools available to select customers. Learn more about our DIY tools.

Yes! MAD can find the best ambassadors for your product with a proven 3-step campaign program:

Step 1: Chemistry Test (Volume)

MAD engages a large number of creators on a one-day or cadence-style posts. One-day activation is louder, while cadence keeps your name on the timeline consistently over time. This tests who has the audience that resonates and responds to your brand the most.

We measure: Impressions, Engagement, Sentiment

Step 2: Deeper Connection (Intensity)

MAD selects the best performing accounts and assigns them a request that requires a bit more effort but allows the audience to learn something significant about your company. This request involves a referral code.

We measure: Engagement, Sentiment, Traffic, Conversion

Step 3: Commitment (Clarity)

MAD determines who is most likely to bring the most value to your company consistently and creates a long-term offer that grants the creator long-term pay and the company the most cost-efficient influencer marketing exposure.

At this stage, the company may offer other perks such as 𝕏 badges and product perks. The offer is designed to not oversaturate their account but to engage significantly enough for the audience to associate this person with the brand.

Result: Cost-efficient, long-term brand association

Learn more about our Ambassador Program or book a call to discuss.