Privacy Policy

Last Updated: October 22, 2025

MAD WORLD LTD. ("MAD KOLS," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the MAD KOLS platform and services (the "Service").

Please read this Privacy Policy carefully. By using MAD KOLS, you agree to the collection and use of information in accordance with this policy.

We collect information that you provide directly to us, information we obtain automatically when you use our Service, and information from third-party sources.

Information from X/Twitter OAuth - When you authenticate with MAD KOLS using X (formerly Twitter) OAuth, we collect:

• Your name
• Your X username (handle)
• Your profile picture
• Your email address

We only request the minimum permissions necessary to provide our Service.

Account and Profile Information: We collect information you provide when using our Service, including account settings and preferences.

Usage and Search Data - We automatically collect information about your use of the Service:

• Search queries you submit
• Campaign descriptions you create
• Search results and analytics you view
• Features you use and actions you take
• Service usage patterns

Payment Information - When you subscribe to MAD KOLS:

• Payment information is collected and processed by Stripe, our payment processor
• We receive from Stripe: transaction confirmations, subscription status, and payment method type
• We do not store complete credit card numbers on our servers

Technical and Device Information - We automatically collect:

• IP address
• Browser type and version
• Operating system
• Device identifiers
• Approximate location (based on IP)
• Referral source

Analytics Information: We use analytics services to understand how users interact with our Service, including page views, session information, and usage patterns.

Information We Do NOT Collect:

• Your X/Twitter followers, tweets, or direct messages
• Sensitive personal information (race, religion, health data, etc.)
• Information about individuals under 18 years of age

We use your information for the following purposes:

To Provide and Improve the Service:

• Process your search queries and provide relevant results
• Generate analytics, reports, and insights
• Maintain and improve our algorithms and features
• Personalize your experience

To Process Transactions:

• Process subscription payments via Stripe
• Manage your subscription and billing
• Send transaction confirmations and receipts

To Communicate with You:

• Respond to your inquiries and support requests
• Send service-related announcements
• Send subscription and billing notifications
• Provide updates about new features (with your consent)

For Security and Fraud Prevention:

• Detect and prevent fraudulent transactions and abuse
• Protect against security threats
• Enforce our Terms and Conditions
• Comply with legal obligations

For AI/ML Processing: Your search queries and campaign descriptions are processed using third-party artificial intelligence and machine learning services to analyze your queries, understand intent, and deliver relevant search results.

For Aggregated Analytics: We may use aggregated, anonymized data for market research, usage statistics, and service improvements. This aggregated data does not identify you personally.

We do not sell, rent, or trade your personal information. We share your information only in the following circumstances:

Third-Party Service Providers - We share information with trusted third-party service providers who help us operate our business, including:

• X/Twitter for authentication and profile data
• Stripe for payment processing
• Analytics providers for usage analytics
• AI/ML service providers for query processing

These providers are contractually obligated to use your information only for specified purposes, maintain appropriate security measures, and comply with applicable privacy laws.

Legal Requirements: We may disclose your information if required by law or in response to valid legal processes, government requests, or to protect our rights, property, safety, or that of our users or the public.

Business Transfers: If MAD KOLS is involved in a merger, acquisition, reorganization, or sale of assets, your information may be transferred. We will notify you before your information is transferred and becomes subject to a different privacy policy.

With Your Consent: We may share information with third parties when you explicitly consent to such sharing.

Aggregated and Anonymized Data: We may share aggregated, anonymized data that does not identify you personally with partners, researchers, or the public.

Data Location: Your data is stored on secure servers in the European Union and/or United States. Our company is based in Delaware, United States. By using MAD KOLS, you consent to this international data transfer.

Security Measures - We implement industry-standard security measures to protect your information, including:

• Encryption of data in transit and at rest
• Strict access controls and authentication
• Regular security assessments
• Secure hosting infrastructure

No Guarantee: While we use reasonable security measures, no method of transmission or storage is 100% secure. We cannot guarantee absolute security of your information.

Your Responsibility: You are responsible for keeping your X/Twitter account credentials secure, logging out after using shared devices, and notifying us immediately of any unauthorized access.

Active Accounts: We retain your information for as long as your account is active or as needed to provide the Service.

After Account Deletion: When you delete your account, most data is deleted typically within 30 days. Some information may be retained longer for legal or business purposes (e.g., transaction records for accounting), legal compliance requirements, or resolving disputes or enforcing agreements.

Aggregated Data: Aggregated, anonymized analytics that no longer identifies you may be retained indefinitely.

Depending on your location, you may have the following rights:

Access and Portability: You have the right to access your personal information and receive a copy of your data in a portable format. How to exercise: Email [email protected] with subject "Data Access Request"

Correction: You have the right to correct inaccurate or incomplete personal information. How to exercise: Update your information in account settings or email [email protected]

Deletion: You have the right to request deletion of your personal information. How to exercise: Delete your account in settings or email [email protected] with subject "Account Deletion Request". Note: Some information may be retained as described in Section 5 (Data Retention).

Objection and Restriction: You have the right to object to certain processing of your information or request restriction of processing in certain circumstances. How to exercise: Email [email protected] with your specific request

Withdraw Consent: Where processing is based on consent, you have the right to withdraw consent at any time. How to exercise: Adjust settings in your account or email [email protected]

Lodge a Complaint: You have the right to lodge a complaint with your local data protection authority if you believe we have violated your privacy rights.

Response Time: We will respond to your requests within 30 days for most requests, or 60 days for complex requests (we will notify you if we need additional time).

Local Storage Technologies: MAD KOLS uses local storage technologies to remember your preferences, maintain your session, and improve Service performance. This data is stored locally on your device.

Third-Party Tracking: We use third-party analytics services that may use their own tracking technologies. You can opt out of such tracking through your browser privacy settings or by using available opt-out tools.

Do Not Track: Some browsers have "Do Not Track" features. Our Service does not currently respond to Do Not Track signals.

MAD KOLS is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us at [email protected]. We will delete such information promptly.

Cross-Border Transfers: MAD KOLS is operated by a US company with servers in the European Union and/or United States. Your information may be transferred to, stored, and processed in these locations, which may have different data protection laws than your country of residence.

Safeguards: We implement appropriate safeguards for international transfers, including standard contractual clauses with service providers, encryption and security measures, and compliance with applicable transfer regulations.

European Union (GDPR) - Legal Basis for Processing: We process your personal data under the following legal bases:

• Contract performance: To provide the Service you subscribed to (GDPR Art. 6(1)(b))
• Legitimate interests: To improve our Service, prevent fraud, and communicate with you (GDPR Art. 6(1)(f))
• Consent: For optional communications and certain data processing (GDPR Art. 6(1)(a))
• Legal obligation: To comply with tax, accounting, and legal requirements (GDPR Art. 6(1)(c))

EU Contact: [email protected]

United Kingdom (UK GDPR): UK residents have rights similar to those under EU GDPR. We comply with the UK Data Protection Act 2018 and UK GDPR. UK Contact: [email protected]

California (CCPA/CPRA) - California residents have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know: What personal information we collect, use, and disclose
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: We do not sell personal information
• Right to Non-Discrimination: We will not discriminate against you for exercising your rights

California Contact: [email protected] (Subject: "California Privacy Request")

Other Jurisdictions: If you are located in other jurisdictions with specific privacy laws, we make reasonable efforts to comply with applicable requirements. Contact us at [email protected] for jurisdiction-specific questions.

The Service may contain links to third-party websites, services, or content. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information.

Updates: We may update this Privacy Policy from time to time to reflect changes in our practices, changes in law, or new features or services.

Notification: When we make material changes, we will update the "Last Updated" date at the top of this policy, notify you via email or prominent notice in the Service, and provide at least 30 days' notice before material changes take effect (when required by law).

Continued Use: Your continued use of MAD KOLS after changes take effect constitutes acceptance of the updated Privacy Policy.

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

MAD WORLD LTD.

• Email: [email protected]
• Address: 254 Chapman Rd Ste 208 21430 Newark DE 19702
• Website: https://madkols.com

For privacy-specific inquiries, please use the subject line "Privacy Inquiry"

Response Time: We aim to respond to all privacy inquiries within 5 business days for general questions and 30 days for formal data rights requests (as required by law).

MAD WORLD LTD. does not currently have a designated Data Protection Officer (DPO). For all privacy matters, please contact: [email protected]

For your convenience, here's a quick summary:

• What We Collect: Name, email, X username, profile picture, search queries
• Why: To provide influencer marketing and analytics services
• Where: Stored in the EU and/or US
• Who We Share With: X (auth), Stripe (payments), analytics providers, AI service providers
• How Long: Active account data retained during subscription; typically within 30 days after deletion
• Your Rights: Access, correct, delete, export your data
• Security: Encrypted, secure servers, strict access controls
• No Selling: We never sell your personal information
• Contact: [email protected]

BY USING MAD KOLS, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD THIS PRIVACY POLICY AND AGREE TO THE COLLECTION, USE, AND DISCLOSURE OF YOUR INFORMATION AS DESCRIBED HEREIN.